At Sumday, we believe there’s beauty in the simple things. A drizzle of tahini that makes a dish sing. A snack that feels both nourishing and indulgent. A tiny seed that holds a world of potential. That’s why we started Sumday: to reimagine how sesame shows up in your life, and to make it easier, more delicious, and more joyful to eat well every day.

For too long sesame has been tucked away as an afterthought, an ingredient you might see in a jar in the back of the pantry. We thought it deserved more. Our journey began with a single idea: What if tahini could be something you reach for as easily as peanut butter or honey?

‍So we created our signature squeezable tahini bottle—a simple, mess-free way to add rich, creamy sesame flavor to anything you love. Because when good food is easy to use, it becomes part of your every day.

Sumday is guided by a few simple beliefs:
‍Delicious matters. If it’s not craveable, it’s not worth it. Simplicity wins. Food should be easy to love and easy to use. Everyone’s invited. Whether you’re plant-based, flexitarian, or just tahini-curious, there’s a place for you here.

We’re so glad you’re here, whether you’re squeezing our tahini over your morning toast, stirring it into sauces, or dreaming up new ways to use it. This is just the beginning. Together, let’s make good things better.
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